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About ExtraDigital Kent, United Kingdom
Established 2002 One UK team, all in-house

A digital marketing agency that understands
websites and user experience

Paid media, SEO and AI search, analytics and CRO are the core of what we do. Our designers and developers sit in the same team, so we can fix the page, the journey and the tracking a campaign depends on - not just the campaign.

Book a strategy call See client results
Marketing PPC - SEO - AI search
Development Design - Dev - UX
Data Analytics - CRO - CRM
One team
Google Premier Partner
Microsoft Advertising Partner
ISO 9001 Certified
Cyber Essentials Certified
Since 2002

Digital has changed considerably since 2002. So have we.

Every shift closed off tactics that used to work. What clients buy has not changed: customers, at a cost that leaves a profit. Judging each new platform against that is how we have kept some clients for two decades.

2002 – 2007 The early growth of search Websites, early SEO and the first generation of Google Ads accounts, when most businesses were still deciding whether search mattered.
2008 – 2013 Ecommerce and social Our first ecommerce builds, the rise of social media, and marketing that had to work on a phone as well as a desktop.
2014 – 2019 Platforms and automation Shopify and WordPress at scale, marketing automation, CRM integration and analytics that connected spend to sales.
2020 – TODAY Data and AI GA4 and server-side tracking, privacy changes, automated bidding, and visibility inside AI assistants and answer engines.
Marketing, technology and data

Performance problems are rarely in the channel where they show up

Our marketers, developers and analysts are in the same team, so we trace a problem to its real cause and fix that - without a three-way conversation between suppliers.

Where it shows up
Low return on ad spend
Where it usually is
The tracking,
rarely the ads

Where conversions are mis-attributed or the account structure is weak, fixing measurement and bidding does more than a bigger budget.

Fixed in-house by PPC and analytics PPC & paid search
Where it shows up
Traffic is flat
Where it usually is
The site,
rarely the content

Where technical debt, slow pages or poor structure hold rankings back, development work will do more than another batch of articles.

Fixed in-house by SEO and development SEO
Where it shows up
Leads that never close
Where it usually is
The targeting,
rarely the form

Where the audience, offer or qualification is off, tighter targeting and CRM feedback will do more than more leads.

Fixed in-house by Paid media and CRM CRM & email marketing
Where it shows up
Low conversion
Where it usually is
The experience,
rarely the traffic

Where the issue is user experience, messaging or checkout, CRO and development work will do more than extra media spend.

Fixed in-house by CRO and development Conversion rate optimisation
Often the highest-return work on an account is a shorter form, a clearer product page or a checkout step removed – not another few thousand a month in media.
All in-house

Marketing first, with the website skills to back it up

An advert only performs as well as the page behind it, and neither can be judged without tracking that survives contact with a CRM. Splitting that across three suppliers is where most of the wasted budget comes from.

Ask about your system
Web development Pricing and stock synced to Magento Client project
App development Custom API for inventory data Client project
HubSpot CRM, forms and automated emails Client project
Currency API Prices in USD, EUR or GBP by location Client project
CS-Cart Multi-Vendor Vendor onboarding and management Client project
PayPal Payments for an online shop Client project
Mailchimp Store data synced to email marketing Client project
Consent Mode v2 Cookie consent wired into GA4 Several clients
How we deliver
A structured approach
to WooCommerce

We deliver WooCommerce projects through a defined, agile framework with clear milestones and documented decisions, so technical quality is maintained and stakeholders keep visibility.

Discuss your WooCommerce project
01 Discovery Products, customers, operations, integrations and the commercial targets for the store.
02 UX and structure Category architecture, filtering, product templates and checkout flow.
03 Design Interface design informed by user behaviour and market expectations.
04 Development In-house build with custom functionality and integrations. QA throughout.
05 SEO and tracking Search foundations, redirects and ecommerce tracking implemented before launch.
06 Testing and launch Transaction, device and load testing, then a controlled go-live.
07 Optimisation Conversion improvements and ongoing technical support.
International

International and multilingual marketing

Translating adverts and pages is where international campaigns usually go wrong. People search using different words, the competition is not the same, and what persuades in one market can read badly in another.

So keyword research, copy, landing pages and measurement are built per market, with native in-house speakers for key languages.

Multilingual marketing
你好
From Arabic to Chinese, German to Japanese
20+
Countries we have
run campaigns in
15+
Languages
delivered in
Case studies
Serious work,
measured commercially
All case studies
F1 AUTHENTICS
Ecommerce / motorsport memorabilia
238%
Increase in AI-driven traffic
238% growth in AI-driven traffic through chat-focused optimisation
Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.
AI SEARCH & LLM OPTIMISATION SEO
Read the full case study
HMT
Ecommerce / metalworking tools
159%
Increase in monthly revenue
Shopify web design brings revenue increase for HMT
A visually compelling, image and video-led Shopify design that educates buyers about HMT's tools. The store was previously not responsive, so it was also made mobile friendly, letting customers buy easily on their phones.
WEB DESIGN SHOPIFY
Read the full case study
THE SUPPLY CHAIN CONSULTING GROUP
Logistics and supply chain consultancy
257%
Increase in organic leads
257% increase in organic leads for a logistics consultancy
An eight-year partnership covering technical SEO, content optimisation and ongoing site health. Work is prioritised each month against commercial objectives rather than rankings alone.
SEO PPC & PAID SEARCH
Read the full case study
Selected clients
Royal Marsden
London Specialist Hospitals
K9 Jets
Real D
Private Jet Charter
IRIS
FDS Consult
F1 Authentics
FM Design Solutions
Royal Marsden
London Specialist Hospitals
K9 Jets
Real D
Private Jet Charter
IRIS
FDS Consult
F1 Authentics
FM Design Solutions
Where to start
Web Development Professional, responsive and user-friendly websites tailored to your business needs.
App Development Custom mobile and web applications designed to enhance user experience and business performance.
Amazon PPC Campaigns Optimise Amazon advertising campaigns to improve product visibility, increase sales and maximise advertising returns.
Good to know

Frequently asked questions

Still have a question?
Talk to our team
When was ExtraDigital established?

ExtraDigital was founded in 2002 and has worked in digital marketing and web development continuously since then.

Our team is based in Kent in the UK. We work with clients across the UK and internationally, and campaigns have been delivered in more than 20 countries.

Answer here.

Answer here.

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Next step

Building or improving a WooCommerce
store? Let's look at what it needs.

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients
Request a WooCommerce review
Or mail info@techlinksolutions.co.uk

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